The

Bohari Villa Collection


An exclusive little club you are invited to join

MODEL OVERVIEW

A Successful Trifecta

The Bohari Villa Collection brings the right customers to your villa through its solid travel advisors network, and provides your team with expert guidance on operations to ensure guest satisfaction.

VALUE PROPOSITION

Qualified Guests + Operational Support

Bohari is a seal of approval for Travel Advisors to confidently send their clients to your villa, knowing that the best service is guaranteed thanks to our support.

WE ARE BETTER THAN ANYONE AT GETTING THE RIGHT CUSTOMERS FOR YOUR PRODUCT BECAUSE WE ENSURE:

Thorough communication with our robust network of 10,000+ Travel Advisors specialized in selling curated luxurious vacations to the wealthiest individuals.

Properties in the Bohari Villa Collection to be displayed in the ultra-exclusive Vitae Collection website and social media.

Liaison to premier travel industry consortiums such as Virtuoso, American Express Fine Hotels and Resorts, Signature Travel Network, and the likes.

Reach to a vast sales territory, including the entire United States, and the main cities in Canada.

Quarterly e-blasts promoting properties in the Bohari Villa Collection to 10,000+ travel industry agents.

DIFFERENTIATION

Superior to Traditional Villa Rental Companies

TRADITIONAL RENTAL COMPANIES

  • Adds your villa to their existing unlimited inventory

  • Massive email blasts representing several villa options to existing clients

  • Representing Destination versus Villa

  • When a lead comes in you are still competing between the full destination inventory

  • Business by Volume versus Quality

  • Travel Agents weary of booking through these companies

We are not a traditional rental company

THE Bohari Villa Collection DIFFERENCE

  • Limited inventory of five Villas
  • Targetted emails to qualified Travel Agents with numerous clients that can afford the product
  • Representing specific product for specific TA’s for specific clients
  • Leads inquiring for Villa not Destination
  • Quality versus Volume
  • Travel Agents confident to book because of personal relationship/stamp of quality
  • Travel Agent rep active for 15 years in luxury segment representing Capella Hotels and similar brands

OWNERS’ CONTRIBUTION

Two Options

YOUR COMMITMENT TO US AND HOW WE CAN HELP. WE ONLY ASK FOR 2 THINGS:

  1. Rate parity throughout all channels
  2. Compliance with our standards

WE CAN WORK WITH YOU IN ONE OF TWO WAYS:

I.

EXCLUSIVE DEAL
  • Bohari manages booking calendar
  • Revenue management, pricing strategies, channel distribution, digital marketing, budgets & reporting
  • Initial evaluation of Product and Service
  • Requirements and Action Plan based on Scoring
  • Continuous training and implementation of SOP’s

 

$2,000 Monthly Fee
20% Commission Funds Collection

II.

NON-EXCLUSIVE DEAL
  • Booking calendar can be controlled by owner but not by third parties
  • Monitor Rate Parity throughout all channels
  • Initial evaluation of Product and Service
  • List of Requirements

AT COST:

Action Plan based on Scoring Continuous training and implementation of SOP’s

25% Commission Passthrough of Reservation

MISSED REVENUE FOR LA DATCHA BECAUSE OF NON-EXCLUSIVITY

$357,000

CASE STUDY

La Datcha

BETWEEN APRIL AND SEPTEMBER, 2020

  • Met over 600 Travel Agents through face-to-face presentations
  • Reached out to over 3000 Travel Agents
  • Generated 21 Leads from high end US Travel Agents
  • Filtered 9 Qualified Leads
  • Conversion Rate of 22%
  • Produced $236,000 in the first Quarter for the first year

Joining The Club

TOP-NOTCH:

  1. Property
  2. Food & Beverage experience
  3. House Staff and service

GUARANTEED:

  1. Rate parity
  2. Marketing Material
  3. Control of calendar by Bohari or owner

Sales Territory

NORTHEAST U.S.

  • New York City
  • New Jersey
  • Long Island, New York
  • Connecticut
  • Westchester County, NY
  • Philadelphia, Pennsylvania
  • Baltimore, Maryland
  • Washington DC/ Northern Virginia
  • Boston, Massachusetts

MIDWEST, U.S.

  • Chicago, Illinois
  • St. Louis, Missouri
  • Detroit, Michigan

WEST COAST, U.S.

  • Los Angeles, CA
  • San Francisco, CA
  • San Diego and Orange County, CA
  • Seattle, Washington
  • Phoenix, Arizona

SOUTHERN STATES, U.S.

  • Atlanta, Georgia
  • Charlotte, North Carolina
  • Dallas/Houston/Austin/San Antonio, TX
  • Miami/Ft. Lauderdale, Palm Beach Boca Raton, Naples, Florida
  • Nashville and Memphis, Tennessee
  • New Orleans, Louisiana

CANADA

  • Toronto
  • Montreal
  • Vancouver

The Team

Inés Madrazo

OFFICE MANAGER

Abigail Bautista

RESERVATIONS

Thomas Belaen

REVENUE STRATEGIST

Andreola Velleryd

VP OF OPERATIONS

Juan Manuel Matienzo

VP OF OPERATIONS

John Ladd

TRAVEL ADVISOR

Polet Lastra

VP OF FINANCE

Jerry Rivera

VP OF MARKETING

Bernardo Muciño K.

MANAGING PARTNER

Juan Díaz Rivera

MANAGING PARTNER

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